Managing eCommerce online stores involves many hurdles. As product lines grow, regional horizons widen, and logistics partners are added, operational activities and IT demands to manage operations surge. Thus, eCommerce owners ought to focus on every aspect of store maintenance and management with attention as they scale up.
In this backdrop, it is vital to choose a platform to open and run an online store that accomplishes such hurdles seamlessly. There are many eCommerce platforms available – WooCommerce, OpenCart, BigCommerce, Magento, and more. Choosing the platform which gives the shop owners a competitive edge, is the secret to win the eCommerce game.
11 reasons to choose Magento
According to market trends, Magento is one of the favorites amongst all such platforms, thanks to its features and cost-effectiveness. If you have been considering choosing Magento or still in confusion which one to choose for your online store, here are some convincing reasons why Magento is a great choice for an eCommerce store.
Magento is built on PHP. Thus, it has the capabilities to customize the eCommerce requirements. It is an open-source platform where the Magento community contributes to enhancing the framework regularly.
Magento is one of the trusted platforms that provide security and meets merchants’ regulatory standards. For instance, the pharmaceutical and Healthcare industries demand stringent security standards. Undoubtedly, Magento provides all these in terms of hosting or server security.
Migration and Customization
Magento provides flexibility in migrating to another hosting server or adding a new payment method. Definitely, other CMSes do possess these capabilities, but they end adding cost. Magento does not demand any additional cost of migration or adding another payment provider.
When it comes to eCommerce, B2C and B2B are altogether different models and possess their own needs. Corporate accounts, negotiated pricing or quotes, individualized product catalogs of vendors – Magento takes care of all such aspects. B2B processes are more complex in terms of data structures and handling. Also, their pricing mechanics and customizations are rapidly changing. Magento can tackle all such dedicated needs of B2B effortlessly.
Custom User Experience
Magento provides a custom user experience based on the domain, service, or industry of the e-commerce store under development. The customization is applicable for both B2B and B2C business models. Magento can handle data complexity and showcase the product catalogs to provide a smart user experience.
Progressive Web Apps (PWAs) and Headless eCommerce
Mobile devices offer handy features to perform all online shopping operations from one device. Thus, customers are increasingly tending towards shopping and purchasing products via mobile devices. Magento supports the PWAs and allows their rapid development over a Web platform within timelines. Not only that, there are companies who have built online stores with 4 people strength and making millions of dollars.
Open-Source Platform and Community
Magento is an open-source platform where experts can customize the eCommerce operations to the level of merchant needs. Magento is open-source, while its counterparts like Shopify are SaaS (Software as a Service). SaaS has limitations over customization compared to open source. Restrictions to alter the code for SaaS are more than an Open-Source platform.
With Magento, you can scale your online store to the level you want with the help of a technical expert team. Furthermore, the open-source community is technically passionate about problem-solving and takes care of each user scenario that online stores may face, and assures the quality levels as expected.
Branch Locations Pickups
Today many stores are running on both modes – online shopping as well as book the order and pick up from the nearest location of the store. Magento has the capability to build off-site store processes also. Orders are managed and integrated into the back office and can be maintained systematically with Magento.
Documentation and Support
The Magento community puts in a lot of effort and energy to build features. At the same time, there is documentation and full support available for knowledge sharing. Learning and providing solutions is the USP for the Magento platform.
Multi-source Inventory Support
Open source is a solution for such complex eCommerce scenarios. Complex Inventory scenarios can be built in the Magento platform based on the business you are offering. You will find comprehensive support and information through online resources regarding the problem you are trying to solve in Magento.
Use cases such as shipping from multiple warehouses, drop shipping from suppliers, and buy online and pick up at stores scenarios are all covered by Magento. Interestingly, BigCommerce CMS has not invented this feature yet. Thus, scaling the business and establishing relationships with high-value customers is possible with Magento’s built B2B eCommerce solutions.
Managing all websites individually is cumbersome and demands maintenance as the business grows. Time, cost, and efforts all factors come into the picture while managing multiple sites. Magento is the right platform for this too. Magento permits you to run multiple websites on a single platform. Stores with separate domain names, different product lines, multilingual, multi-currency support for location-based online stores are possible with a single instance of Magento.
Here we discussed all features and capabilities of the Magento framework. However, the most crucial factor in choosing the right eCommerce platform is the business nature and the model that as a shop owner you need. Having said that, other CMSs are also equally good players in the market. All you need to choose is Open Source or SaaS. Importantly, the nature of eCommerce businesses is rapidly changing, and demands from CMSs constantly evolve.
Magento is acquired by Adobe and its community is increasing day by day. As the Magento community is growing, problem-solving scenarios are also on the rise. When you choose a technical team with expertise in Magento, you can achieve high returns with limited resources.