Content creation is a time-consuming process. According to studies, writing a blog may take up to four hours. The study mentioned that it is a 65% increase compared to the previous years. Hence, it is evident that content involves time and effort.
Developing content is difficult enough; why should publishing it be challenging too? This is the pain point that a Content Marketing System addresses. With the help of a CMS, publishing content becomes easier and accessible to creators who may not have coding knowledge. Thus, while developing content may take time, with the help of CMS like Sitefinity, publishing, and updating it becomes quicker.
Tips to use Sitefinity
Using Sitefinity is easy, but the following tricks will help ensure that you can make the most of it. When you have these handy tricks up your sleeve, you shorten the time it takes for your content to go live. Hence, to ensure efficient content strategy, it is crucial to understand the following:
- Creating Diverse Content:
Everyone is familiar with blogs, images, maps, and other general content. However, organizations often need to work with diverse content types to suit their visitors’ needs, this may include news feed, forums, and more.
With Sitefinity CMS it is easy to manage different types of content. Not only can libraries as well as sub-libraries be created for different content, but users can also tag their content and categories them for easy access later on. Sites can also be secured so that visitors need to log in before they can browse through content. When using Sitefinity, it is worth your time to browse through all sections under the “Content” tab to familiarise yourself with what the Sitefinity CMS can do, especially if you are a B2B company that outsources its content.
2. Editing Images Inline:
Adding images to your content is crucial when you want your visitors to go through your content. However, adding them can be a challenge. From ensuring they are the right shape and size, to checking that they do not overlap with any text or other images.
Sometimes, even attaching a simple image to your content can seem challenging, and you would often need to use other applications to rotate and resize your image to fit the content page.
However, with Sitefinity CMS you can edit images inline. Crop, rotate, and resize your images to suit your needs; you can save the changes made to your image either as a new file or in the old one.
Saving it as a new file ensures that you can later collaborate with your team and go through different versions to see which one fits the best. Thus, along with creating different libraries for images, you can also have variations of your images in the same library.
3. Creating Custom Search:
The content on your blog or website may be informative, but it may not be useful if visitors are not able to search for what they need easily. A custom search widget helps visitors navigate your website faster and find exactly what they are looking for.
With the help of Sitefinity CMS, you can create a custom search widget so that visitors can browse through your content quicker.
4. Making use of Widgets:
Custom Search is one type of widget, but it is not all that Sitefinity CMS has to offer its users. The widgets in Sitefinity are “Drag & Drop”, type making it easy for content creators to include suitable widgets wherever they please.
There are a host of different widgets to choose from, which helps make the content richer and interactive. The right widget can help visitors navigate the website and also induce them to stay longer on the page or perform a certain call to action steps.
5. Keep it Updated:
It is natural for most people to hit the snooze button when it comes to updates. However, Sitefinity CMS only has a few updates throughout the year. Typically, it has two minor updates and one major update in a year.
Keeping your software up to date will ensure that you get the best out of the software, you will receive the latest features plus each update comes with minor bug fixes to ensure that the software continues to run smoothly. Hence, updating the software on time helps organizations make the best use of the software’s potential.
6. SEO Support:
Looking to supplement your SEO strategy? Look no further than Sitefinity.
When using Sitefinity CMS it is essential to remember that it is not only a rich content editor, but it also supplements SEO, by allowing users to deploy content across different devices, including mobile phones. It helps supplement keyword research and SEO analytics, by making it easier to create rich content based on specific topics.
Thus, organizations can continually update their content to improve their SEO rankings. With the help of Sitefinity, organizations can make meaningful use of their SEO reports and enhance the content marketing.
7. Sharing and Updating Content:
Sitefinity makes it easier than ever to deploy content across multiple channels. Once you have created content that you want to share, it is stored in the content block areas of the page. It is easy for users to select where they want to publish the content and across which devices.
Once the content is created, users can change or edit the content for different channels from a single page. There’s no need to update content individually; once you make changes to the main page, the content is updated across all channels automatically.
8. Creating Forms:
As an organization, you may need different forms for different things; whether it is for receiving customer information or for some other purpose, forms are an integral call to action elements.
Thankfully, with the help of Sitefinity CMS creating forms is easier. You can build your forms and have a great degree of control over what information you want to ask for. Ensure that you build your form ahead of time and have it ready before your website goes live to ensure smooth functioning.
9. Checking History and Properties:
When you use Sitefinity CMs to edit any page, you will find two links that are present on every page. These links are to see the history of the page, the title, and its properties. Using this link, you can check the history of the page. Meaning, you can check what changes and edits have been made and rectify any mistakes. It also shows the properties of the page besides some vital SEO information. Understanding how to use these links ensures that you can make the most out of Sitefinity CMS.
10. Gaining the most of the Powerful Workflow:
Content needs to go through different approval stages before it can go live on a website; typing it directly into the software and publishing it can lead to errors. Hence, Sitefinity CMS has workflows that make the process of approval easier and allow users to approve and publish content within the software.
Sitefinity CMS is a powerful tool, but it is essential to understand how you can use its features. When you possess knowledge of the different ways to use widgets, workflows, and form builders, it will be easier to create engaging and attractive content for your organization.