List Management

One of our basic services is to offer address standardization. As the name suggests, we standardize the addresses for the entries in your mailing list. We adopt the following methods for different regions:

• USA data files

The standardization in the case of the United States of America (USA) is performed as per the accepted format of USPS. Included in the standardization process is also address correction. We also segregate the valid mail addresses from the invalid ones.

• INDIA data files

Your mailing list with wrong or missing pin codes, city name, or state name can be a cause of wastage and loss of money. We can help you standardize that by identifying and correcting all files that have missing or incorrect entries.

What happens if people in your mailing list changed their address? This means that your mails will be delivered to the wrong address. You will be surprised to know that millions of people change their addresses every year, and keeping a track of that without professional support can be challenging, if not impossible.

• USA data files

We refer to the National Change of Address to be able to update your directory. Hence, your database remains fresh at all times.
There are significant benefits of availing this service. That includes the reduction of customer loss rate, improved mailing list accuracy, alleviated mailing cost, reduced undeliverable mails, and more.

The process of duplication elimination has to be adopted when two or more lists are about to be combined together. There are high chances of having several duplicate entries in this case. Our job, at Softgainz Technologies, is to identify and eliminate the duplicate records. Being a renowned IT company in Mumbai, we possess the technology to perform this task efficiency.

We can help remove the duplications through various combinations:

• Household level (same surname and address)
• Individual level (same first and last name and address)
• Individual level with Age or DOB filtration
• Address level (same address, disregarding name)
• Any other criteria as per requirement.

A key coding or key code refers to a series of characters / numbers translated to create a key coded value. The fields or attributes in your mailing list database can be key coded as per the rules / instructions provided.

There are various mailing lists that clients work with. This leads to the chances of repetition or duplication in various lists. Most businesses that work with such lists will know that. This means that the response level of your lists will be lower due to duplication. It can also adversely affect your reputation.

Softgainz Technologies can help you eliminate or suppress the previously provided information from your current list. This means that your new list will now be unique and that the response rate will be higher.

A database is just a combination of names and other information, unless you extract insights out of it. Our profiling analysis service helps you learn more about your clients by enhancing your data against benchmark information. We create a series of reports to outline the key findings. These reports will help you make more educated decisions.

Your database becomes more valuable if there are more attributes associated to it. Hence, if you lifestyle information is appended to your demographic data; it will help you make better decisions. That’s what we do with our list enhancement service. Much can be added to the lists including titles, pin codes, city, state, etc. This service can be performed for Indian and US based clients.

Name parsing is the process of parsing the names pertaining in one field into multiple fields, the most common example for this is full name.

Most business databases are extremely large with varied fields. Hence, it becomes difficult to look at all the fields. You always wished that the important fields would be presented first and the not-so-important ones could be pushed back. That’s what we do with our layout matching service. We can help you rearrange the data in the file to a specific sequence of fields in the file. The layout creation helps you to re-arrange the data in your file from the current sequence to a new sequence.

We can help you keep you data clean by identifying and eliminating the inaccurate or corrupt records from your database. This way the irrelevant data will be out of place, and you will only be focusing on the data that can generate results for you.

.

Teams need to perform searches within the database. We can help with system through which such searches can be executed within a few clicks. These searches can be performed in real time, leading to high client satisfaction.

.